LOLLYPOP FARM ANNOUNCES PARTNERSHIP WITH NATIONALLY KNOWN NON-PROFIT TO RELIEVE STRESS FOR SHELTER ANIMALS THROUGH LIVE MUSIC
FAIRPORT, N.Y. – Lollypop Farm, the Humane Society of Greater Rochester, is excited to announce a new partnership with Wild Tunes, a national nonprofit dedicated to improving the well-being of shelter animals through the calming power of live music. As part of this initiative, Lollypop Farm will work with musicians from the Hochstein School of Music and the local community to bring live musical performances to animals in its care. The program is designed to help reduce stress, create a more calming environment, and provide animals with another opportunity for enrichment and engagement while they await their next chapter.
Wild Tunes is set to launch at Lollypop Farm beginning at 11 a.m. on Saturday, November 14th and will regularly perform between 1-3 p.m. on Tuesday and Thursday afternoons. Musicians interested in joining the program can learn more, including age requirements and permitted instruments by visiting www.wildtunes.org/volunteer and selecting Lollypop Farm.
Founded in 2023 by then-10-year-old Yuvi Agarwal, Wild Tunes has grown to include more than 400 volunteers and 20 shelter partners across six states. The organization has been featured on ABC World News, USA Today, CBS Saturday Morning, and Good Morning America, and is committed to improving the lives of homeless animals by helping to create a more positive shelter experience and preparing them for foster care and adoption.
“We’re thrilled to partner with Wild Tunes to bring something truly special to the animals in our care,” said Sydney Jenkins, Lollypop Farm’s Director of Humane Education. “A shelter can be an unfamiliar and sometimes stressful environment for animals, and we’re always looking for new ways to help them feel comfortable, build confidence, and simply enjoy their time with us. Providing opportunities for enrichment is an important part of animal care, and music offers another way to help animals relax and experience something positive during their transition. This impactful partnership is another way we’re working to improve the well-being of animals in our care and provide them with positive experiences while they await their next chapter.”
“Music has the power to calm, connect, and heal,” said Yuvi, an avid animal lover and talented musician. “Wild Tunes is a win-win opportunity that helps abandoned and stressed shelter pets associate humans with something good. When pets are routinely exposed to music and our company, it helps them become more comfortable around us, which ultimately increases their chances of finding forever homes.”
To discover how Lollypop Farm is impacting the Greater Rochester region through life-saving animal care, essential services, and impactful educational programming, or to learn how you can get involved, visit www.lollypop.org.
About Kindness for All Kind
Construction is underway on Lollypop Farm’s Kindness for All Kind project! Together, we’re building a brighter future for animals and the people who care for them throughout the Greater Rochester area and beyond. This visionary project will create a safe haven for animals in need, offer compassion to those seeking help, and provide unwavering support to the community and caregivers who make second chances possible every day.
Kindness for All Kind will enhance our abilities to care for animals and serve our community. The innovative project includes a new Animal Intake Center, enhanced Dog Holding Facilities, a community-focused Shill Cares Foundation Welcome Center, the Karpus Family Foundation Learning Center, expanded farm facilities, a modernized Maintenance Barn, and a Donations and Support Center to meet the growing needs of Lollypop Farm and the community. To learn more about Kindness for All Kind, including how you can support this generational investment in compassion and community, visit lollypop.org/kindness or contact Cathie Wright, Vice President of Donor Relations, at (585) 223-1330 ext. 245 or at wright@lollypop.org.
About Lollypop Farm
Established in 1873, Lollypop Farm, Humane Society of Greater Rochester, which celebrated its 150th anniversary in 2023, is the largest animal welfare organization helping pets and people in the Greater Rochester area. Lollypop Farm is committed to creating a just and compassionate world for all animals. Together with our community, we better the lives of animals through justice, prevention, and life-saving care. With its main campus in Fairport and a satellite adoption center in Greece Ridge Mall, the organization provides shelter, care, and adoption for dogs, cats, small animals, birds, reptiles, horses, and other farm animals. Lollypop Farm is an independent, nonprofit organization supported through donations and program fees. For more information and to meet current animals available for adoption, please visit www.lollypop.org and follow on Facebook, Instagram, TikTok, and LinkedIn.
About Wild Tunes
Wild Tunes is a 501(c)(3) nonprofit organization dedicated to soothing shelter animals through live music. Founded by Yuvi Agarwal, an animal lover and musician at the age of 10, Wild Tunes’ mission is to enrich the lives of homeless animals by encouraging volunteers to play musical instruments or sing at participating shelters. Live music is a unique enrichment for the animals, helping them reconnect with humans and increasing their chances of fostering and adoption. Originally launched in Houston, the program has since expanded to a multi-state presence, partnering with several shelters and engaging over 900 registered volunteers, with continued growth on the horizon. Since its founding, the organization has garnered local, regional, and national media attention. For more information, visit www.wildtunes.org.
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