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Humane Society of Greater Rochester

Newly Named Petco Love Invests in Lifesaving Work of Lollypop Farm

Grant of $15,000 will help save more pet lives in Greater Rochester Area

Fairport, NY (April 23, 2021) – Lollypop Farm announced today a $15,000 grant investment from the newly named, Petco Love, to support their lifesaving work for animals in Fairport, NY.

Petco Love is a nonprofit leading change for pets nationally by harnessing the power of love to make communities and pet families closer, stronger, and healthier. Since their founding in 1999 as the Petco Foundation, they’ve empowered organizations with $300 million invested to date in adoption and other lifesaving efforts. And, they’ve helped find loving homes for more than 6.5 million pets in partnership with Petco and more than 4,000 organizations, like ours, nationwide.

“Today Petco Love announces an investment in Lollypop Farm and hundreds of other organizations as part of our commitment to create a future in which no pet is unnecessarily euthanized,” said Susanne Kogut, President of Petco Love. “Our local investments are only one component. This month, we will also launch the first of our national tools to empower all animal lovers to drive lifesaving change right alongside us.”

“We are thankful for this grant from Petco Love,” says Alice Calabrese, President and CEO at Lollypop Farm. “This support makes it possible for our team of veterinarians and veterinary technicians to provide increased access to sterilization services in our community.”

Kittens contribute to a large portion of the animals admitted to Lollypop Farm, and they often need extensive, individualized care. To prevent these unplanned litters, Lollypop Farm offers SNIP to help spay or neuter more pets in the community and reduce the number of pets entering the shelter. Sterilization also has health and behavioral benefits for dogs and cats, such as the reduced risk of cancer, which can lead to longer, healthier lives with their owners.

Pet owners must apply for the SNIP program and meet specific criteria to qualify for the low cost of the services. SNIP spay or neuter surgeries are performed by the veterinary team in the state-of-the-art Klingenstein Veterinary Clinic at Lollypop Farm in Fairport. In addition to the sterilization surgery, each pet receives a general wellness exam, rabies and distemper vaccinations, and a nail trim. Owners may also opt to pay low fees for microchips, flea/tick treatments, and de-worming.

For more information about Lollypop Farm’s spay and neuter programs visit To learn more about Petco Love, visit


About Lollypop Farm, Humane Society of Greater Rochester: Established in 1873, Lollypop Farm is the largest animal welfare organization helping pets and people in the Greater Rochester area. The Humane Society is committed to building lifelong bonds between people and animals through education, community outreach, and the prevention of cruelty. With a main campus in Fairport and four other adoption centers throughout the community, the organization provides shelter, care, and adoption for dogs, cats, small animals, birds, reptiles, horses, and other farm animals. Lollypop Farm is an independent nonprofit organization supported solely through contributions, grants, investments, proceeds from retail sales, and fees for programs and services. For more information and to meet adoptable animals, please visit

About Petco Love (Formerly Petco Foundation): Petco Love is a nonprofit changing lives by making communities and pet families closer, stronger, and healthier. Since our founding in 1999 as the Petco Foundation, we’ve empowered animal welfare organizations by investing nearly $300 million in adoption and other lifesaving efforts. We’ve helped find loving homes for more than 6.5 million pets in partnership with Petco and organizations nationwide. Today, our love for pets drives us to lead with innovation, creating tools animal lovers need to reunite lost pets, and lead with passion, inspiring and mobilizing communities and our more than 4,000 animal welfare partners to drive lifesaving change alongside us. Is love calling you? Visit or follow at Facebook, Instagram, Twitter and LinkedIn to be part of the lifesaving work we’re leading every day.