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Home » About Us » Press Room » PETCO LOVE EXPANDS INVESTMENT IN LOLLYPOP FARM TO IMPROVE ANIMAL WELFARE IN THE GREATER ROCHESTER REGION

PETCO LOVE EXPANDS INVESTMENT IN LOLLYPOP FARM TO IMPROVE ANIMAL WELFARE IN THE GREATER ROCHESTER REGION

FAIRPORT, N.Y. – Lollypop Farm, the Humane Society of Greater Rochester, a recognized leader in animal welfare, is pleased to announce that its partnership with Petco Love is expanding. The national nonprofit organization announced a lifesaving investment of $7,500 that directly benefits Lollypop Farm’s Spay/Neuter Incentive Program (SNIP), which provides affordable, high-quality spay/neuter surgeries for pets in the community.

Petco Love is a national nonprofit leading change for pets by harnessing the power of love to make communities and pet families closer, stronger, and healthier. Since its founding in 1999, Petco Love has invested nearly $425 million in adoption and other lifesaving efforts. And Petco Love helps find loving homes for pets in partnership with Petco and more than 4,000 organizations — like Lollypop Farm — across North America, with more than seven million pets adopted and counting.

This latest investment builds on Petco Love’s history of powering Lollypop Farm’s work, including an investment that helped launch SNIP in 2013 and another in 2024 that significantly expanded the program’s reach.

A vital community program, the Spay/Neuter Incentive Program (SNIP) provides qualified pet parents access to spay/neuter services for their dog or cat at a significantly reduced cost. Since its founding, SNIP has had a profound impact on the health and well-being of community pets with more than 4,800 low-cost spay/neuter surgeries having been performed.

Alice Calabrese, President and CEO of Lollypop Farm, said, “We’re extremely grateful to Petco Love for its continued investment in life-saving resources for pets in our community. This support is vital to ensuring that families have access to high-quality, low-cost spay/neuter services and is integral in safeguarding the well-being of pets while easing the financial challenges of pet ownership. Together, we’re making a meaningful difference for pets and the people who love them throughout our region.”

Susanne Kogut, President of Petco Love said, “Our investment in Lollypop Farm is part of more than $12M in investments recently announced by Petco Love to power local organizations across the country as part of our commitment to create a future in which no pet is unnecessarily euthanized. Local investments are only part of our strategy to empower animal lovers to drive lifesaving change right alongside us. We launched Petco Love Lost, a free national lost and found database that uses photo-matching technology to simplify the search for lost pets.”

Lollypop Farm’s main campus is currently under construction, which may temporarily affect some programs and services, including operations at the Klingenstein Veterinary Clinic. Please note that due to a high volume of applications, SNIP appointment details, including intake location, wait times, procedures, and timing are subject to change.

To discover how Lollypop Farm is making a difference across the Greater Rochester region through life-saving pet care, essential services, and impactful educational programming, or to learn how you can get involved, please visit www.lollypop.org. Learn more about Petco Love here: petcolove.org.

About Kindness for All Kind
Construction is underway on Lollypop Farm’s Kindness for All Kind project! Together, we’re building a brighter future for animals and the people who care for them throughout the Greater Rochester area and beyond. This visionary project will create a safe haven for animals in need, offer compassion to those seeking help, and provide unwavering support to the community and caregivers who make second chances possible every day. Kindness for All Kind will enhance our abilities to care for animals and serve our community. The innovative project includes a new Animal Intake Center, enhanced Dog Holding Facilities, a community-focused Welcome Center, the Karpus Family Foundation Learning Center, expanded farm facilities, a modernized Maintenance Barn, and a Donations and Support Center to meet the growing needs of Lollypop Farm and the community. To learn more about Kindness for All Kind, including how you can support this generational investment in compassion and community, visit lollypop.org/kindness or contact Cathie Wright, Vice President of Donor Relations, at (585) 223-1330 ext. 245 or at wright@lollypop.org.

About Lollypop Farm
Established in 1873, Lollypop Farm, Humane Society of Greater Rochester, which celebrated its 150th anniversary in 2023, is the largest animal welfare organization helping pets and people in the Greater Rochester area. Lollypop Farm is committed to creating a just and compassionate world for all animals. Together with our community, we better the lives of animals through justice, prevention, and life-saving care. With its main campus in Fairport and a satellite adoption center in Greece Ridge Mall, the organization provides shelter, care, and adoption for dogs, cats, small animals, birds, reptiles, horses, and other farm animals. Lollypop Farm is an independent, nonprofit organization supported through donations and program fees. For more information and to meet current animals available for adoption, please visit www.lollypop.org and follow on Facebook, Instagram, TikTok, and LinkedIn.

About Petco Love
Petco Love is a life-changing nonprofit organization that makes communities and pet families closer, stronger, and healthier. Since our founding in 1999, we’ve empowered animal welfare organizations by investing nearly $425 million in adoption and other lifesaving efforts. We’ve helped find loving homes for more than 7 million pets in partnership with Petco and organizations nationwide. Our love for pets drives us to lead with innovation, creating tools animal lovers need to reunite lost pets, and lead with passion, inspiring and mobilizing communities and our more than 4,000 animal welfare partners to drive lifesaving change alongside us. Is love calling you? Join us. Visit PetcoLove.org or follow us on Facebook, Instagram, X, Threads, and LinkedIn to be part of the lifesaving work we lead every day.

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