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Humane Society of Greater Rochester

Become a Business Partner

According to the 2021-2022 APPA National Pet Owners Survey, 70% of U.S. households own a pet. The Greater Rochester area is no exception to this animal-loving trend. Get in front of your markets and show your audience you care about animals as much as they do. When you partner with Lollypop Farm, you’ll gain exposure to the Lollypop Farm audience, including:

  • Website traffic averaging 375,280 monthly page views
  • Over 57,000 email subscribers
  • Over 4,000 adopters every year
  • Over 82,000 Facebook followers, 29,000 Instagram followers, and 2,700 TikTok followers.

Sponsor a Special Event

Become a part of Lollypop Farm’s largest events of the year! As a Tails of Hope Telethon sponsor, your organization will be highlighted to the Rochester community as a supporter of needy pets! As the area’s largest dog-friendly walk and festival, Barktober Fest will let you get in front of thousands of animal lovers! Lollypop Farm events are a wonderful way for your business to gain exposure before, after, and during our major event days!

Custom Business Program

Do you want your company to be a part of creating something great within our community? Lollypop Farm has numerous programs that make a difference for homeless and abused pets. Let’s work together to create a promotion that speaks to your customers and business while supporting pets in need. You’ll make a big impact on our community and a lasting impression on your target market.

For information on becoming a business partner, contact Tracy Dinan at or 585-223-1330 x251.

Give Back Partnerships

Our community partners make life-changing care possible for thousands of pets. Shop at any one of these local businesses and you can be confident you’re supporting a business that cares about our community’s pets in need as much as you do!

For information on becoming a give back partner, contact Tracy Dinan at or 585-223-1330 x251.

In-Kind Partners

Would you like to be a part of Lollypop Farm’s mission while showcasing your company? In-kind donations are non-monetary donations in the form of goods or services.

For information on becoming an in-kind partner, contact Tracy Dinan at or 585-223-1330 x251.

Employee Volunteering

Do you want to have a great team-building experience for you and your employees? Come to Lollypop Farm for a half or full day of volunteering! Volunteering may consist of numerous types of tasks, not all animal-related.

For more information on corporate volunteering, contact Tracy Dinan at or 585-223-1330 x251.


“Canandaigua National Bank is proud to partner with Lollypop Farm. As a community bank, we work to support what matters to the people who call this home and there is no doubt pets and animals are part of our collective family. We honor Lollypop Farm’s mission of being a shelter and a valuable resource for this community and for the work of its many volunteers who carry out their mission each and every day!”

“Hoselton Automall is a proud sponsor of Lollypop Farm, We cannot speak highly enough of the incredible work they do to save and protect the lives of our furry friends. This organization is a beacon of hope for animals in need, providing them with a safe haven and a chance at a brighter future.

The staff and volunteers at LPF are truly exceptional. Their commitment to finding forever homes for each and every animal is unmatched. Not only does Lollypop Farm prioritize the welfare of the animals, but they also actively work to educate the community about responsible pet ownership. Through various outreach programs, they strive to create a more compassionate society and reduce the number of animals in need.

We found our organizations shared common core values that paved the way to a ongoing relationship-to which Hoselton Automall could not be more proud of.”

Get in Front of Thousands of Animal Lovers!

As a business partner, you’ll have the opportunity to reach Lollypop Farm’s audience of engaged followers!

STAY IN TOUCH! Follow us on social media and let us know how things are going with your new pet!

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