Our Mission


Lollypop Farm, the Humane Society of Greater Rochester, is committed to building lifelong bonds between people and animals through education, community outreach programs and the prevention of cruelty.


We envision a time when our community celebrates the human-animal bond; embraces the mutual benefits therein; and treats all fellow beings with care, compassion, and respect.


We embrace and recognize that Lollypop Farm donors are the heroes of our work — voluntarily offering time or money, no matter the amount — to support our mission.
Together, our core values unify and guide us to provide the best service to the animals, our community, our organization and ourselves:

  • We exhibit our compassion for each other and the animals in everything we do
  • We communicate openly and clearly
  • We are flexible in our approach to an ever changing environment
  • We drive for continuous improvement through our individual commitment
  • We embrace teamwork among staff and volunteers
  • We build the Lollypop Farm Community through personal integrity, respect and support for each other.

Core Values

Compassion: Showing empathy and sympathy for what others—people and animals—are experiencing through constructive and positive actions.

Communication: A two-way process in which there is an exchange and progression of thoughts, feelings, or ideas towards a mutually accepted goal or direction.

Flexibility: Being willing and comfortable adapting to new circumstances and conditions.

Commitment: A pledge to the mission, fellow employees, volunteers, animals, and the community.

Teamwork: Willingness to collaborate and communicate to achieve a common goal, understanding that the organization works best when unified.

Integrity: Pursue our mission with honor, fairness, and respect for animals, individuals, and the organization.

Respect: Showing consideration and professional regard for all aspects of the organization.


Our 2018-2021 Strategic Plan brings us closer to achieving our vision of a community where all fellow beings are treated with care, compassion, and respect. The two overarching goals of the plan are to achieve a save rate of 85%+ and to be a premier shelter in the country.  The five pillars of the plan encompass the multitude of activities Lollypop Farm engages in every day to build lifelong bonds between people and pets.

Objective 1:  Provide Superior Care for Animals in Need and Increase Our Save Rate

Objective 2:  Attract and Retain the Best Employees and Volunteers

Objective 3:  Fight Animal Crimes and Ensure the Humane Treatment of Animals

Objective 4:  Be the Premier Resource to Keep Pets Healthy and in Homes

Objective 5:  Ensure Financial Sustainability and Growth

Read more about our 2018-2021 Strategic Plan.