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Humane Society of Greater Rochester


A just and compassionate world for all animals.


Together with our community, we better the lives of animals through justice, prevention, and life-saving care.


We embrace and recognize that Lollypop Farm donors are the heroes of our work — voluntarily offering time or money, no matter the amount — to support our mission. Together, our core values unify and guide us to provide the best service to the animals, our community, our organization, and ourselves.

Compassion: We show empathy and sympathy for what people and animals are experiencing through positive and constructive actions.

Communication: We engage in a two-way process to exchange thoughts, feelings, and ideas in pursuit of a mutually-accepted goals or direction.

Flexibility: We are willing and comfortable adapting to new circumstances and conditions.

Commitment: We persevere in our efforts to achieve our mission.

Teamwork: We collaborate and communicate to achieve common goals, understanding that the organization works best when unified.

Integrity: We pursue our mission with honor, fairness, and respect for animals, individuals, the organization, and our community.

Respect: We show consideration and professional regard for all aspects of the organization.


The 2021 – 2024 Strategic Plan will focus on Lollypop Farm’s expertise to help those facing difficult challenges, whether they be medical, behavioral, or otherwise. We will provide support and resources to keep pets in the community and out of the shelter environment.

Objective 1:  Ensure Superior Care for Pets in our Community and Shelter

Objective 2:  Attract and Retain the Best Employees and Volunteers

Objective 3:  Fight Animal Crimes and Ensure the Humane Treatment of Animals

Objective 4:  Be the Premier Resource to Keep Pets Healthy and in Homes

Objective 5:  Ensure Financial Sustainability and Growth

Read more about our 2021-2024 Strategic Plan.

Diversity, Equity & Inclusion

At Lollypop Farm, we believe that people are our greatest strength. We are united by our mission – Together with our community, we better the lives of animals through justice, prevention, and life-saving care. Our values inspire us to promote and support a diverse and equitable environment of mutual respect where all staff, volunteers, and community members feel a sense of inclusion and belonging.


Our Animal Welfare Philosophy

Lollypop Farm is not your typical animal welfare organization. We don’t classify ourselves as merely a shelter, simply taking in and rehoming pets. Rather, we are your partner. We’ll work with you to build a just and compassionate world for all animals–to save animals from abuse and suffering, to find a resource to keep your pet, to guide you in adopting a new pet, to make the tough decision to say goodbye to your family friend or to share information on how to help animals in your daily life.

STAY IN TOUCH! Follow us on social media and let us know how things are going with your new pet!